No Bra Day 2017 is TODAY! What is it and why is it celebrated?
WOMEN are being encouraged to leave their bras at home for the day TODAY.
Although controversial to some, No Bra Day is growing in popularity. So what is it, and why is it being celebrated on Friday 13? Here's what you need to know...
When is no Bra Day?
No Bra Day takes place TODAY (Friday, October 13) - in the middle of Breast Cancer Awareness Month.
It's also right in the middle of The Big Pink, the national fundraising month with Breast Cancer Care - although the charity isn't associated with No Bra Day.
Some 50,000 Brits are diagnosed with breast cancer every year - while one in women will develop it at some point in their lifetimes.
What is No Bra Day?
The movement started in 2011 and largely takes place on social media, where women use the hashtag #nobraday to campaign.
The aim is to raise awareness and encourage women to carry out self-examinations, screenings, and make sure they know the signs of breast cancer.
Men, and women who don't want to go braless, are also encouraged to take part - by wearing something purple for the day.
While ladies are encouraged to get a mammogram screening on October 13 - which can help detect breast cancer up to two years before it can be felt by the patient or a doctor.
You can also show your support by donating to the Breast Cancer Care charity - or attending one of their many October events.
Why is No Bra Day celebrated?
No Bra Day can be traced back to Toronto, Canada, and plastic surgeon Dr Mitchell Brown.
The aim of his original BRA (Breast Reconstruction Awareness) Day was to educate women about their choice for reconstruction when undergoing a mastectomy.
By 2014, BRA Day was being celebrated in 30 countries worldwide.
At BRA Day events, those affected by breast cancer can attend Q&A speeches with leading plastic surgeons, and hear inspirational survivor stories.
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